Initiative Media bags Jar's mandate
Account won post a multi-agency pitch
Apr 01, 2022 05:31:00 AM | Article | Campaign India Team Share -
Savings and investment app, Jar, has appointed Initiative Media as its agency on record.
The agency will handle both offline and digital media for Jar. The account was won following a multi-agency pitch by Initiative's Bengaluru office.
Nishchay AG, co-founder and CEO, Jar, said, "We are joyous to share that Initiative will be Jar’s media agency. Together, we are on a mission to reach the corners of the country to become har ghar ka Jar. In the last few years, Indians’ rate of saving has declined drastically. The pandemic was an added factor. The fintech space is what we need to adapt to at the moment. With this partnership, we aim to expand on a wider prism and reach our customers to convey the importance of saving to common Indians."
Priya Iyer, EVP - South, Initiative, said, “We see great potential in Jar’s educated approach towards daily savings and intend on taking it to a larger audience by elevating its brand story. Their revolutionary approach coupled with our seasoned expertise in dealing with new-age clients will surely make this journey a combined success.”
Vaishali Verma, CEO, Initiative, said, “We are equally honored and excited to be joining hands with Jar. I am confident that our proven capabilities for building client-centric prospects in the technology domain, will help Jar achieve its desired business outcomes and open further growth avenues.”