Infloso unveils Molly, an AI marketer set to revolutionise global marketing campaigns

Indian marketing tech company Infloso has launched what it describes as the world’s first artificial intelligence (AI) marketer. Named Molly, the AI tool promises to execute end-to-end marketing campaigns autonomously, potentially reshaping the global marketing landscape by reducing the need for human intervention. Infloso, which boasts over one million global users, believes Molly could eventually replace a significant number of marketing jobs.

This might come as a jarring sound to many people in the creative industry, who are eying the encroachment of AI into their workflows with concern. There have been several discussions about the impact of AI on the marketing sector and its most apparent downside, which is job losses.

A report from Forrester Research predicted that automation could replace around 33,000 advertising agency jobs by 2030. Of those, one-third, or approximately 11,000 roles, are expected to be directly affected by AI advancements.

Molly is undeterred about these apprehensions. The AI marketer’s capabilities are built on sophisticated machine learning techniques and it trains itself using a brand’s entire digital footprint, leveraging real-time data intelligence to drive campaigns aimed at maximising return on investment (ROI).

Among the techniques employed are Latent Semantic Indexing (LSI), which allows Molly to analyse over one billion data points, providing an expansive brand analysis. Additionally, Convolutional Neural Networks (CNNs) are used to interpret images and video content, offering actionable insights into visual media. Predictive analytics further enable Molly to forecast and adjust campaign performance dynamically, responding to real-time market shifts and performance metrics.

A key feature of Molly is its ability to handle tasks that previously required extensive human effort. In a video released during its official unveiling, Molly demonstrated its utility through an example involving the launch of a new earphone. The AI tool identified the ideal market and launch date, while also conducting a competitive analysis. Another instance showcased its troubleshooting capabilities—Molly identified a drop in daily sales caused by a loading error on a billing page, which had resulted in 119 customer dropouts.

Molly’s broader functions include growing social media channels, optimising content strategies, auditing websites, and managing online reputations. It can also budget and adjust campaigns autonomously, continually improving efficiency and effectiveness. Utkarsh Khandelwal, founder of Infloso, compared Molly to a “marketing assistant on steroids”, which offers faster and more precise results compared to traditional marketing methods.

“For example, an end-to-end campaign that typically takes marketing teams 7 to 10 days to plan and execute can be completed by Molly in minutes, with far greater accuracy,” Khandelwal said. He also highlighted the transparency Molly provides, noting that brand founders often struggle to translate their vision into marketing. Molly, he claimed, grants them autonomy and control, cutting out the need for agencies.

In its current iteration, Molly can process and analyse data in eight major languages, including English, Hindi, German, Italian, French, Russian, Chinese, and Spanish. Infloso has announced plans to expand Molly’s language capabilities in future versions, further broadening its reach.

The AI marketer has already attracted significant attention, particularly from chief marketing officers, brand managers, analysts, and agency owners. According to Infloso, over 5,000 individuals joined Molly’s waitlist within days of its unveiling. This level of interest reflects the growing appetite for AI-driven solutions in a rapidly evolving marketing environment, where efficiency, speed, and precision are increasingly essential for success.