Campaign India Team
May 09, 2017

Infectious bags Zee Yuva's creative mandate

‘Zee Yuva’ is a Marathi GEC from ZEEL that targets the youth

Infectious bags Zee Yuva's creative mandate
Infectious has won the creative duties for Zee Yuva. There was no multi-agency pitch involved.
 
Zee Yuva is a Marathi GEC from Zee Entertainment Enterprises that targets the youth. 
 
Ramanuj Shastry, founder and partner, Infectious and Firki Productions, said, “We are honoured to be chosen as partner by Zee Yuva in its endeavour to win over the hearts and minds of the youth of Maharashtra. We are looking forward to doing some exciting work for them.”
 
Nisha Singhania, founder and partner, Infectious and Firki Productions, added, “Zee Yuva has a very distinctive content strategy and it will be a pleasure to create strong and path breaking work for them.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard