Matthew Chapman
Nov 08, 2013

Industry View: Will Twitter's IPO force it to change its ad offering?

Twitter's IPO, the most anticipated by a tech company since Facebook’s, raises questions on whether it will pursue new advertising revenues as aggressively

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

2 hours ago

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

3 hours ago

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

4 hours ago

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.