IndoSpace, an investor, developer, and manager of industrial and logistics real estate, has appointed DDB Mudra Group to handle its advertising and media mandate.
DDB Mudra will handle the creative and brand strategy while OMD MudraMax will handle the digital media planning.
Rajesh Jaggi, vice chairman – real estate, Everstone Group, said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”
Anurag Tandon, managing partner, DDB Mudra West, said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product focused.”