Campaign India Team
Oct 15, 2020

IndoSpace appoints DDB Mudra Group

DDB Mudra will handle creative and brand strategy while OMD MudraMax will manage digital media planning

IndoSpace appoints DDB Mudra Group
IndoSpace, an investor, developer, and manager of industrial and logistics real estate, has appointed DDB Mudra Group to handle its advertising and media mandate.
 
DDB Mudra will handle the creative and brand strategy while OMD MudraMax will handle the digital media planning. 
 
Rajesh Jaggi, vice chairman – real estate, Everstone Group, said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”
 
Anurag Tandon, managing partner, DDB Mudra West, said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product focused.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

1 day ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

1 day ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author