Marketing Research and Rankings
Campaign India Team
Sep 24, 2024

India's influencer industry to touch Rs 10,750 crore by 2027

With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR 2024 report.

Over 40% of brands spend more on influencer marketing, but influencers feel that budget constraints limit partnerships. Image source: Pexels

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