Indian Beverage Association formed

Several leading Indian companies, with direct and allied interests in the non-alcoholic beverage industry, have come together to form the Indian Beverage Association (IBA). These companies include Dabur India Ltd, Red Bull India Pvt. Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca-Cola India and Pepsico India Holdings Pvt. Ltd. The Indian Soft Drinks Manufacturers Association (ISDMA) is also a member of the IBA.

According to Arvind Varma, secretary general of the newly formed association, “IBA aims to be the national voice for the non-alcoholic beverage industry and to effectively represent the members' interests.” He added that the association will serve as an interface between the industry, the government and the public, besides providing a unified and focussed viewpoint with respect to legislative and regulatory matters. “It will also serve as a platform to share and exchange knowledge and information on industry best practices related to non-alcoholic beverage Industry. We are hopeful that we will shortly be able to get other leading players of the industry to join the Association,” said Sharma. 

The IBA will be headquartered at the PHDCCI House on Siri Fort Road in New Delhi.