IndiaFirst Life Insurance has invited creative agencies to pitch for its business. The selected agency will be responsible for the overall brand building, brand positioning and brand communication, informed a company statement. Think Why Not is the incumbent creative agency. DDB Mudra is the current media agency.
The firm is also invited media and digital agencies for a pitch.
“We are looking at the agencies to help create awareness about our new brand positioning,” said Tamanna Khanna, head marketing, IndiaFirst Life Insurance. She added, "Being able to think out of the box and find engaging solutions to meet business requirements will form the crux of the selection parameters".
The empanelment will be for a period of three years, renewable annually.
The scope of work, evaluation criteria and timelines are at indiafirstlife.com/IFLTender/.
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