
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
India is all set to become a manufacturing hub for global luxury brands in the next four to five years, according to a FICCI-Yes Bank report on luxury brands. India has the fastest growing High Networth Individuals (HNI) population in the world, income level of consumers are expected to triple by 2025, and an active age group (25-45 years) is set to rise to a third of the population.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.