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A Pencil is a Pencil is a Pencil. No argument. Winning a Pencil has always been perceived as a career defining moment for most of Adland’s creatives. Blame it on the gleaming Pencil one gets to take home and occupy pride of place at that corner cabin or the fact that as a winner one gets to go down in creative posterity as their work finds itself on the glossy pages of the annual One Show showcase.
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At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.