India does a blink and miss at the One Show '08

A Pencil is a Pencil is a Pencil. No argument. Winning a Pencil has always been perceived as a career defining moment for most of Adland’s creatives. Blame it on the gleaming Pencil one gets to take home and occupy pride of place at that corner cabin or the fact that as a winner one gets to go down in creative posterity as their work finds itself on the glossy pages of the annual One Show showcase.