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A Pencil is a Pencil is a Pencil. No argument. Winning a Pencil has always been perceived as a career defining moment for most of Adland’s creatives. Blame it on the gleaming Pencil one gets to take home and occupy pride of place at that corner cabin or the fact that as a winner one gets to go down in creative posterity as their work finds itself on the glossy pages of the annual One Show showcase.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.