Staff Reporters
Apr 26, 2021

India, China to lead global FMCG adspend through 2023

Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith

India, China to lead global FMCG adspend through 2023

Source: Business Intelligence: Food and Drink, published by Zenith. The report includes 12 markets (Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the US) that account for 73% of total global adspend. 

More from this source:

  • Total FMCG adspend slumped 11% in 2020. It will only exceed 2019 levels in 2023, hitting US$30.3 billion.
  • Zenith forecasts that FMCG digital adspend will increase from US$12.3 billion in 2020 to US$14.9 billion in 2023, with its share of adspend rising from 46% to 49%.
  • Chinese FMCG brands spent 71% of their budgets on digital advertising in 2020, compared to a 46% global average.
  • Excluding China, FMCG brands spent 52% of their 2020 budgets on television.

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Google Chrome to extend support for third-party ...

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right"

13 hours ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists; entries from The Womb, BBDO, McCann, The Leo Group and Edelman also in the fray

14 hours ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

14 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India