Staff Reporters
Apr 26, 2021

India, China to lead global FMCG adspend through 2023

Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith

India, China to lead global FMCG adspend through 2023

Source: Business Intelligence: Food and Drink, published by Zenith. The report includes 12 markets (Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the US) that account for 73% of total global adspend. 

More from this source:

  • Total FMCG adspend slumped 11% in 2020. It will only exceed 2019 levels in 2023, hitting US$30.3 billion.
  • Zenith forecasts that FMCG digital adspend will increase from US$12.3 billion in 2020 to US$14.9 billion in 2023, with its share of adspend rising from 46% to 49%.
  • Chinese FMCG brands spent 71% of their budgets on digital advertising in 2020, compared to a 46% global average.
  • Excluding China, FMCG brands spent 52% of their 2020 budgets on television.

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

13 hours ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

21 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

22 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

22 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.