
There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.