There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
There’s an interesting conversation in progress on our sister site, brandrepublic.com, kicked off by Chris Quigley, on India and our performance at the Olympics. If you’ve got a few minutes, click here and join the conversation.
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Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.