Independence Brewing Company (IBC) has announced the appointment of Infectious Advertising as its creative partner.
With this mandate, the agency will be responsible for the brand's creative development, planning and strategy for all the four branches of IBC (two in Mumbai and two in Pune).
The account was won post a multi-agency pitch and will be handled by Infectious Advertising's Mumbai office.
Anirudh Khanna, promoter, Independence Brewing Company, said, “Choosing the right communication partner wasn’t easy. We were looking for that perfect balance between creativity and digital know-how. Infectious fit the bill perfectly with their experience.”
Nisha Singhania, managing director and co-founder, Infectious Advertising, said, “We had our ninth-anniversary celebrations at IBC and fell in love with the place. Both their food and craft beer are brilliant. We are delighted that they have chosen us as their communication partner. Who better than fans to work on your business."