IN10 Media Network has announced the launch of its Hindi general entertainment channel (GEC) Ishara.
The channel goes on-air from 1 March 2021, with the guiding sentiment of ‘Zindagi Ka Nazara’. The channel's programming will aim to showcase values and diverse traditions of India culture.
Aditya Pittie, managing director, IN10 Media Network, said, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”
Ishara will be available across DTH and cable networks. At the time of launch, it's going to debut five original shows.
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