Campaign India Team
Mar 30, 2023

IN10 Media Network launches Nazara

Network's second GEC

IN10 Media Network launches Nazara
IN10 Media Network has launched its second general entertainment channel Nazara. The channel will go on air on 1 April 2023.
 
The channel aims to capture the audience’s interest with shows from genres like drama, crime, comedy and mythology among others.
 
Aditya Pittie, managing director, IN10 Media Network, said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.”  
 
Preeti Kedia, AVP – content and strategy, Nazara, added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging and relevant in today’s times. We aim to be the go-to destination for entertainment.”
 
The network currently has five channels Epic, ShowBox, Filamchi Bhojpuri, Gubbare, and Ishara on air. 
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.