Campaign India Team
Oct 30, 2023

In10 Media Network launches Let's Get Louder

The vertical aims to launch singles across genres

In10 Media Network launches Let's Get Louder
In10 Media Network has announced the launch of Let's Get Louder, a music business endeavour.
 
Let's Get Louder aims to foster creativity and nurture talent in the music business industry.
 
Rajitta Hemwaani, who joined the network in March this year, will be leading the vertical as chief operating officer.
 
Aditya Pittie, managing director, IN10 Media Network, said, “With the introduction of our music business, Let's Get Louder, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”
 
Hemwaani added, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young and global listeners. In10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let's Get Louder. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”
 
“We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet,” added Hemwaani.
 
Vinay Guwalani, director - label and artist solutions, Believe India, said, “We're thrilled to partner with Let's Get Louder, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform and expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”
 
The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. 
 
Artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC) and Ankit Tiwari among others have collaborated with regional artists/folk singers to create fusion songs. The vertical is also working with Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Times Power of Print throws down the gauntlet to ad ...

The work calls for entries for campaigns that will get more voters to the booths.

2 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

2 hours ago

Shah Rukh Khan delivers message of success with ...

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.

2 hours ago

IRDAI puts INR 30-crore media account on pitch

The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.