Campaign India Team
May 06, 2020

In10 Media Network launches Bhojpuri cinema channel

The network enters regional market with Filamchi

In10 Media Network launches Bhojpuri cinema channel
In10 Media Network has announced the launch of its first regional movie channel Filamchi, a 24/7 broadcast channel for Bhojpuri cinema fans across the country.
 
In10 Media Network's bouquet consists of channels like Epic TV and ShowBox.
 
With Filmachi, it looks to target the Bhojpuri speaking markets in Bihar, Jharkhand and Uttar Pradesh.
 
Currently, the channel is available on DD FreeDish and soon will launch across all major cable operators and platforms.
 
Aditya Pittie, MD, In10 Media Network, said, “The regional entertainment landscape has seen a tremendous surge, with an increasing number of viewers preferring to consume content in their local languages. At In10 Media Network, we see this as a great opportunity, which is in tandem with the expansion strategy for our broadcast business. With the launch of Filamchi and its exciting line-up of movies, we look forward to addressing the entertainment needs of Bhojpuri cinema fans in the country.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.