
In10 Media Network has announced the launch of its first regional movie channel Filamchi, a 24/7 broadcast channel for Bhojpuri cinema fans across the country.
In10 Media Network's bouquet consists of channels like Epic TV and ShowBox.
With Filmachi, it looks to target the Bhojpuri speaking markets in Bihar, Jharkhand and Uttar Pradesh.
Currently, the channel is available on DD FreeDish and soon will launch across all major cable operators and platforms.
Aditya Pittie, MD, In10 Media Network, said, “The regional entertainment landscape has seen a tremendous surge, with an increasing number of viewers preferring to consume content in their local languages. At In10 Media Network, we see this as a great opportunity, which is in tandem with the expansion strategy for our broadcast business. With the launch of Filamchi and its exciting line-up of movies, we look forward to addressing the entertainment needs of Bhojpuri cinema fans in the country.”