Campaign India Team
Dec 17, 2012

Ignitee wins Anchor Panasonic's digital duties

The agency's mandate will be to develop an online presence, positioning Anchor Panasonic as a young, contemporary brand

Ignitee wins Anchor Panasonic's digital duties

Panasonic's electrical accessories company Anchor Electricals has assigned its digital media duties to Ignitee. Ignitee Digital's mandate will be to position Anchor Panasonic as a young, contemporary brand for electrical accessories online.

On the win, Atul Hegde, CEO, Ignitee Digital Services, said, “We are delighted to have a brand like Anchor Panasonic in our portfolio. Not many brands in this category have leveraged the digital medium in a big manner, and we are confident that we would be setting many 'firsts' in this space for this category. We have planned a series of digital activities through the year and will lead in with a unique social media community."

Dinesh Aggarwal, joint managing director, Anchor Electricals, added, ‘’With over five decades of experience, Anchor has successfully established itself as a trusted household brand in the electrical accessories and appliances industry. As digital and social media have been growing at rapid pace, we felt the need to engage with our customers and our community of architects, consultants and interior designers online."

He explained the choice of Ignitee, and said,"To lead this transition, Ignitee has been the best choice as it has successfully demonstrated a strong online presence for a host of brands across industries. We hope to support our market leadership with Ignitee’s expertise in the digital world."

Source:
Campaign India

Related Articles

Just Published

20 minutes ago

Swati Mohan to exit Netflix

Had joined the team in 2018

42 minutes ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 hour ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 hour ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was