Panasonic's electrical accessories company Anchor Electricals has assigned its digital media duties to Ignitee. Ignitee Digital's mandate will be to position Anchor Panasonic as a young, contemporary brand for electrical accessories online.
On the win, Atul Hegde, CEO, Ignitee Digital Services, said, “We are delighted to have a brand like Anchor Panasonic in our portfolio. Not many brands in this category have leveraged the digital medium in a big manner, and we are confident that we would be setting many 'firsts' in this space for this category. We have planned a series of digital activities through the year and will lead in with a unique social media community."
Dinesh Aggarwal, joint managing director, Anchor Electricals, added, ‘’With over five decades of experience, Anchor has successfully established itself as a trusted household brand in the electrical accessories and appliances industry. As digital and social media have been growing at rapid pace, we felt the need to engage with our customers and our community of architects, consultants and interior designers online."
He explained the choice of Ignitee, and said,"To lead this transition, Ignitee has been the best choice as it has successfully demonstrated a strong online presence for a host of brands across industries. We hope to support our market leadership with Ignitee’s expertise in the digital world."