Ignitee Sports has been appointed MAXX Mobile's sports management agency for IPL-4. MAXX Mobile has entered into an annual contract with the agency to handle the on-ground implementation and execution of the “MAXX Mobile Strategic Time-Out & Play Off Sponsorship” for the fourth edition of the Indian Premier League.
Sajal Roy, business head, said, “We have immense faith in Ignitee Sports and we are sure they will deliver there best for MAXX. We were looking for an agency who has the required expertise to handle a large-scale sports event like the IPL and Ignitee Sports were found to do full justice to the event.”Anand Yalvigi, president, Ignitee Sports, said, “The idea was to promote the business of sports management with innovative ideas. I am sure that our association with Maxx Mobile will go a long way in proving that indeed the sports marketing business in India can attain such heights of excellence.”
Sankar, chief operating officer, Ignitee Digital Solutions, said, “We are extremely delighted to be associated with the Maxx Mobile team. I am sure that with the ongoing cricket frenzy, our innovative sports management ideas will be implemented to maximise Maxx Mobile’s success.”