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MAXX Mobile has entered into an annual contract with the agency to handle the on-ground implementation and execution of the “MAXX Mobile Strategic Time-Out& Play Off Sponsorship”
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The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.