Ignite Mudra wins Symphony

Air cooler brand Symphony has moved its business back to Ignite Mudra (the erstwhile Mudra Ahmedabad). The agency was associated with the brand when it launched 22 years ago, and partnered it for sixteen years. The spend level for the brand is pegged at Rs. 10 crore.

Symphony makes a range of residential, commercial and industrial air coolers. Over the last decade Symphony has expanded its footprint across the globe with production and marketing in the USA, Mexico, Europe, Middle East and African continents. Currently, Symphony is present in 54 countries.

Commenting on the development, Achal Bakeri, chairman and managing director, Symphony Limited, said, “We are happy to be back with Mudra. Symphony has seen some very good times together with Mudra and I am happy to see the same spark with the current team. We are very bullish about the future and are expanding our footprint aggressively within the country and abroad. I am confident of seeing some great work again.”

Commenting on winning this account, Chandan Nath, president, Ignite Mudra, said, “Symphony is an iconic brand. We are proud of our association and the fact that we have played a role in creating the brand. It is very heartening to see an entrepreneurial brand like Symphony roaring like this after a long time. I am sure we have an exciting journey ahead.”