Campaign India Team
Jun 15, 2023

ideacafe.agency partners with Ethinos

Aims to deliver phygital solutions for brands through data to boost effectiveness in the OOH domain

ideacafe.agency partners with Ethinos
idea.cafe agency has announced its partnership with Ethinos, a digital marketing agency. 
 
With this alliance, the OOH agency aims to deliver phygital solutions for brands by bringing together data and intelligence along with creativity to elevate visibility and effectiveness in the OOH domain.
 
Nabendu Bhattacharyya, founder ideacafe.agency, said, "We believe that the consumer today is dictating the terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better-integrated solution to connect effectively and hence our partnership with Ethinos sharpens our OOH offering and makes it even more efficient than it already is."
 
Fabian Trevor Cowan, chief growth officer, ideacafe.agency, said, “The next phase in the evolution of OOH will be driven by the true convergence of data and creativity riding on the wheels of technology. The rapid rise in DOOH will rightly raise the expectations of a client base that has begun to believe in the power of out-of-home. This collaboration will provide us and our clients with deeper insights on audiences that can now be applied to the OOH environment."
 
Brijesh Munyal, managing director, Ethinos, said, “We are excited to announce our partnership with Ideacafe. This strategic collaboration will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision and targeting of digital. Together, we can help our clients reach their target audiences at every touchpoint, from online to offline."
 
Source:
Campaign India

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