Campaign India Team
Aug 13, 2014

Idea Cellular expands 3G smartphone portfolio, eyes non-metros

Entry level phones targeted at young professionals and students; company plans to expand distribution

L to R: Sashi Shankar & Rajat Mukarji, chief corporate affairs officer, Idea Cellular

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

30 minutes ago

Collective Artists Network partners with Bruised ...

The new digital travel platform is designed to merge creativity, technology and community engagement.

1 hour ago

Can designing emotional interactions shift ...

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

21 hours ago

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

22 hours ago

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.