Campaign India Team
Feb 05, 2019

An Idea to set the behaviour right

Watch the film conceptualised by BBDO here

Idea has rolled out a campaign consisting of two films that showcases how its 4G speed can be used to correct the behaviour of citizens.
 
Conceptualised by BBDO India, one film shows an office employee playing games on a PC. There's a long queue of people waiting to interact with him, but he tells them to meet him after his lunch break. That's when one of the people in the queue takes out his phone and streams his lunch break live to the nation. 

In the second TVC, two women are seen littering a beach. A girl decides to get them to correct this by posting a live video of them to shame them.
 
Sashi Shankar, CMO, Vodafone Idea, said, “The way we behave is often dictated by who is watching us. The fear of ‘log kya kahenge’ is inherent amongst all. With live video streaming fast gaining popularity, especially amongst youth, we are positioning it as a powerful tool to nudge positive changes in behaviour. We are encouraging people to use the power of our network and its live video streaming capabilities in HD to drive change by creating positive outcomes from every negative situation in and around them.”  
 
CREDITS
 
Client: Vodafone Idea
Creative agency: BBDO India
Production house: Soda Films
Director of the film: Sukriti Tyagi
Source:
Campaign India

Related Articles

Just Published

Premium
Affle ropes in Resultrix co-founder Gulrez Alam
Premium
16 hours ago

Affle ropes in Resultrix co-founder Gulrez Alam

Prior to this, Alam's entrepreneurial stint was in the fintech domain where he founded an algorithmic trading company

Premium
Mullen Lintas wins Ruosh's creative mandate
Premium
16 hours ago

Mullen Lintas wins Ruosh's creative mandate

Account won post a multi-agency pitch

Premium
Blog: Tiger out of the Woods!
Premium
18 hours ago

Blog: Tiger out of the Woods!

But are his endorsements burning bright?

Premium
Twitter appoints Manish Maheshwari as MD
Premium
19 hours ago

Twitter appoints Manish Maheshwari as MD

Was CEO at Network18 Digital prior