Campaign India Team
Feb 05, 2019

An Idea to set the behaviour right

Watch the film conceptualised by BBDO here

Idea has rolled out a campaign consisting of two films that showcases how its 4G speed can be used to correct the behaviour of citizens.
 
Conceptualised by BBDO India, one film shows an office employee playing games on a PC. There's a long queue of people waiting to interact with him, but he tells them to meet him after his lunch break. That's when one of the people in the queue takes out his phone and streams his lunch break live to the nation. 

In the second TVC, two women are seen littering a beach. A girl decides to get them to correct this by posting a live video of them to shame them.
 
Sashi Shankar, CMO, Vodafone Idea, said, “The way we behave is often dictated by who is watching us. The fear of ‘log kya kahenge’ is inherent amongst all. With live video streaming fast gaining popularity, especially amongst youth, we are positioning it as a powerful tool to nudge positive changes in behaviour. We are encouraging people to use the power of our network and its live video streaming capabilities in HD to drive change by creating positive outcomes from every negative situation in and around them.”  
 
CREDITS
 
Client: Vodafone Idea
Creative agency: BBDO India
Production house: Soda Films
Director of the film: Sukriti Tyagi
Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
9 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
9 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
10 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
10 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here