Campaign India Team
Feb 17, 2010

Idea Cellular goes green; menu card, bill, now on your cellphone

The next time when you visit any Barista or Café Coffee Day outlet, you may be able to access the menu and your bill through your cellphone.

Idea Cellular goes green; menu card, bill, now on your cellphone

The next time when you visit any Barista or Café Coffee Day outlet, you may be able to access the menu and your bill through your cellphone.

Taking its 'Use Mobile, Save Paper' campaign further, Idea Cellular has partnered with the two leading coffee chains – Barista and Café Coffee Day – to spread awareness about its 'Go Green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

This green initiative - executed by Idea Cellular's media agency Mindshare - kicked-off on the occasion of Valentine’s Day on February 14th, and will continue for at least two weeks to connect with large number of people who frequent coffee joints, and engage them in the Green awareness campaign. Visitors to these coffee outlets can access the mobile application by switching on their BlueTooth through a simple download on their phones, browse through the menu and select the items to be ordered.

On completion, order summary is displayed and user can view the bill amount for the items ordered. The user will also get a message of the 'Use Mobile, Save Paper' campaign.

Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote Idea’s 'Use Mobile, Save Paper' campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tones of paper everyday.

Pradeep Srivastava, CMO, Idea Cellular said, "World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new Idea Cellular campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday."

 

 

Source:
Campaign India

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