Barista appoints Media Mantra
No multi-agency pitch was involved
Aug 02, 2022 07:30:00 AM | Article | Campaign India Team Share -
Barista, the company chain of espresso bars and cafes in the Indian subcontinent, has announced the appointment of Media Mantra as its public relations agency.
With this mandate, the agency will be responsible for enhancing Barista's corporate reputation, amplifying brand visibility, and supporting the brand's strong expansion drive in India.
Furthermore, Media Mantra will also play an integral role in developing effective stakeholder engagement strategies.
No multi-agency pitch was involved for this account win, and will be handled by Media Mantra's Delhi office.
Rajat Agrawal, CEO, Barista, said, "Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra's well-demonstrated creativity, unmatched expertise and vast experience will play an integral role in our efforts to position our brand in the market. The agency has high level of passion and clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communications partner."
Pooja Pathak, co-founder and director, Media Mantra, said, "We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand's ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista's vision and mission in what promises to be an important success story."
Rahul Mehta, CEO, Media Mantra, said, "Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers."