iContract has won the digital and social media mandates for Garnier India, following a multi-agency pitch. The mandate straddles the Garnier portfolio.
Prashanth Challapalli, EVP and digital head – iContract, said, "Garnier is a global leader in personal care and digital is a key platform for the company and it's brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative and content to drive business growth and brand love for Garnier."
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