ICC scouts for marketing and public relations partners for T20 World Cup

The International Cricket Council has launched the request for proposal process for the appointment of a marketing and public relations services partner for the T20 World Cup in 2021. 

 

The ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated marketing and PR campaign to drive global awareness for the tournament that's scheduled to be held in October and November 2021.

 

The RFP states that applicants must be experienced advertising, marketing and PR agencies with a proven track record of developing successful, innovative and engaging consumer campaigns for world-class sporting events or other global events of note. Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.

 

The deadline for the same is 30 November.