IBF appoints Siddharth Jain as secretary general

Will be at the helm as the body will be renamed to IBDF as it looks to expand to cover digital platforms

Jun 03, 2021 10:40:00 AM | Article | Campaign India Team

The Indian Broadcasting Foundation (IBF), has appointed Siddharth Jain as its secretary general.
K. Madhavan, president, IBF said, “Siddharth has demonstrated great competency in nurturing efficient, talented cross border teams of industry experts and is highly adept in driving innovation to turn adversities into opportunities. Given his remarkable expertise in leadership and advocacy, business strategy, corporate governance and compliance, we are confident in his ability to steer the IBF on a path that helps realise the sector’s value chain to the optimum. I, along with the rest of the IBF members, welcome Siddharth and wish him the very best for his new role.”
In a career spanning three decades, Jain has been an enterprise business leader in organisations across the media industry. He was most recently SVP and MD, South Asia at Warner Media.
The IBF is in the process of being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands to cover digital platforms to bring all digital (OTT) players under one roof. 
To facilitate the entry of OTT players, IBF is in the process of setting up a separate subsidiary.