IBD India ropes in Alokananda Dasbasu to head Bengaluru

IBD India, the integrated brand development division of Percept-Hakuhodo, has appointed Alokananda Dasbasu as branch head, Bengaluru.

She will be responsible for profitability and revenue growth of the  office, managing business operations and strengthening the strategic planning and integration function, informed an official release.

Dasbasu said, “I am very excited to be a part of IBD’s talented team and in getting an opportunity to be part of the vibrant Bangalore business fraternity. I have no doubt that we will play a pivotal role in delivering value to the brands that operate in this market”

Jatin Bhatt, COO and strategy planning director, IBD India, said, “Aloka brings with her the mix of advertising and realty /service industry domain experience. The Bangalore branch has already got new clients and with her we will further strengthen our position and help build many more successful brands.”

Alokananda has 12 years of experience in media and communication. She has earlier worked at Wavelength Communication Advertising, Peninsula Land Limited and The Times of India.