Campaign India Team
Oct 08, 2013

IBD India bags PNB Housing Finance

Account won following a multi-agency pitch

IBD India bags PNB Housing Finance

PNB Housing Finance Limited, which has outlined plans to expand business and market share in the housing finance sector, has appointed IBD for integrated communication solutions.

The agency was appointed following a multi-agency pitch, and will work on the brand and varied products.

Shaji Varghese, GM and business head, PNB Housing Finance, said, “IBD’s understanding of our business, brand, vision, market and our consumer tilted the decision in their favour. During the pitch IBD also showed good understanding of the industry. I am sure they will add tangible value addition.”

Rahul Gupta, MD and CEO, IBD India, said, “The win is a huge challenge for us. Building brand trust in the financial sector is an extraordinary task for any agency. However, we will bring on to the table precise insights and cutting edge creative solution and create rapid brand value creation for PNB Housing Finance Ltd.”

Jatin Bhatt, COO and strategy planning director, IBD India, said, “We at IBD are happy to add PNB Housing Finance Ltd. in its 25th year to our list of prestigious brands. We look forward to working with a fabulous team at PNB Housing Finance to see it rejuvenated, reinvented and gain quick market share in the category.”

Campaign India

Related Articles

Just Published

4 hours ago

Classplus sees Sourav Ganguly play a triple role to ...

Watch the film conceptualised by Options Design here

5 hours ago

Travel was the first to shut down, will be the last ...

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

5 hours ago

P&G’s Marc Pritchard: Brands are spending ‘too much ...

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced