Campaign India Team
Oct 08, 2013

IBD India bags PNB Housing Finance

Account won following a multi-agency pitch

IBD India bags PNB Housing Finance

PNB Housing Finance Limited, which has outlined plans to expand business and market share in the housing finance sector, has appointed IBD for integrated communication solutions.

The agency was appointed following a multi-agency pitch, and will work on the brand and varied products.

Shaji Varghese, GM and business head, PNB Housing Finance, said, “IBD’s understanding of our business, brand, vision, market and our consumer tilted the decision in their favour. During the pitch IBD also showed good understanding of the industry. I am sure they will add tangible value addition.”

Rahul Gupta, MD and CEO, IBD India, said, “The win is a huge challenge for us. Building brand trust in the financial sector is an extraordinary task for any agency. However, we will bring on to the table precise insights and cutting edge creative solution and create rapid brand value creation for PNB Housing Finance Ltd.”

Jatin Bhatt, COO and strategy planning director, IBD India, said, “We at IBD are happy to add PNB Housing Finance Ltd. in its 25th year to our list of prestigious brands. We look forward to working with a fabulous team at PNB Housing Finance to see it rejuvenated, reinvented and gain quick market share in the category.”

Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

10 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

13 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

13 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.