IBD India bags PNB Housing Finance

PNB Housing Finance Limited, which has outlined plans to expand business and market share in the housing finance sector, has appointed IBD for integrated communication solutions.

The agency was appointed following a multi-agency pitch, and will work on the brand and varied products.

Shaji Varghese, GM and business head, PNB Housing Finance, said, “IBD’s understanding of our business, brand, vision, market and our consumer tilted the decision in their favour. During the pitch IBD also showed good understanding of the industry. I am sure they will add tangible value addition.”

Rahul Gupta, MD and CEO, IBD India, said, “The win is a huge challenge for us. Building brand trust in the financial sector is an extraordinary task for any agency. However, we will bring on to the table precise insights and cutting edge creative solution and create rapid brand value creation for PNB Housing Finance Ltd.”

Jatin Bhatt, COO and strategy planning director, IBD India, said, “We at IBD are happy to add PNB Housing Finance Ltd. in its 25th year to our list of prestigious brands. We look forward to working with a fabulous team at PNB Housing Finance to see it rejuvenated, reinvented and gain quick market share in the category.”