IBD has announced that it has bagged the creative duties for Jivi Mobiles post a multi-agency pitch.
Jivi Mobiles is a brand from China-headquartered Magicon Impex.
The company commenced operations in 2004 as an importer and distributor of handsets in India. It launched Jivi branded feature phones in 2011 and Android smartphones and tablets a year later.
The brand has roped in Irrfan Khan as brand ambassador.
Rahul Gupta, MD, IBD, said, “Jivi Mobiles is a great win for us. It, yet again, showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission.”