Digital
Staff Reporters
Aug 11, 2021

IAS acquires CTV platform Publica for $220 million

IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Agencies must prove ROI, not just impressions

8 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

9 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Advertising
Oct 08, 2025

Brand suitability is key: IAS on AI's role in ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Advertising
Oct 31, 2025
Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

IAS to be acquired by Novacap for nearly $2 billion
Digital
Sep 26, 2025
Reem Makari

IAS to be acquired by Novacap for nearly $2 billion

Just Published

Dismantling the climate rhetoric
Advertising
56 minutes ago
Surabhi Trivedi

Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

What the Cloudflare outage reveals about digital fragility
Advertising
1 hour ago
Prabhu Ram

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Advertising
3 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins the Groupe after seven years at BookMyShow.

Agencies should be consultants first: Sophie Simpson
PR
3 hours ago
Shannon Tellis

Agencies should be consultants first: Sophie Simpson

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.