Digital
Staff Reporters
Aug 11, 2021

IAS acquires CTV platform Publica for $220 million

IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Advertising
Oct 08, 2025

Brand suitability is key: IAS on AI's role in ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Advertising
Oct 31, 2025
Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

IAS to be acquired by Novacap for nearly $2 billion
Digital
Sep 26, 2025
Reem Makari

IAS to be acquired by Novacap for nearly $2 billion

Just Published

Instamart and Netflix launch Stranger Things-inspired ‘InstaStrange’ experience
Advertising
12 minutes ago
Campaign India Team

Instamart and Netflix launch Stranger Things-inspire...

The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.

Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign
Advertising
16 minutes ago
Campaign India Team

Manasi Parekh features in Malabar Gold & Diamonds’ ...

National Award-winning actor is the Gujarat face of the brand's latest ‘Brides of India’ edition.

WPP defers some pay reviews to 2026
Advertising
18 minutes ago
Beau Jackson

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

NSE’s new campaign warns investors against deceptive trading platforms
Advertising
20 minutes ago
Campaign India Team

NSE’s new campaign warns investors against ...

The nationwide investor awareness initiative focuses on identifying and avoiding fraudulent online investment platforms.