The India Chapter of the International Advertising Association (IAA) will launch a coffee table
book titled, The Gutenberg Galaxy, on September 19 in Mumbai.
IAA, India Chapter President Ramesh Narayan said, "There is perception and there is reality. Our effort is to support and cater to all our constituents. Print as a medium is doing remarkably well in India. And this coffee table book shows how creative advertising agencies have been able to use the power of print to build brands for their advertisers. The case studies and the articles by leading
marketers and media agency heads will form a unique collector’s item."
The evening will see a panel discussion by Ashish Bhasin (chairman and CEO, South Asia, Dentsu Aegis Network), Santosh Padhi (Chief Creative Officer & Co-Founder, Taproot Dentsu) and Ajay Kakkar (CMO, Aditya Birla Capital) and the presentation by I. Venkat (Director, Eenadu) on the perspective of the Audit Bureau of Circulation.
IAA mancom member and the force behind this initiative, Abhishek Karnani sais, "This
has been quite a remarkable journey. Reaching out to the creative community, compiling the 24
case studies, getting 14 top Marketers and Agency heads to contribute articles has been a very
satisfying exercise. We are expecting a wide cross section of advertisers, agency planners and
buyers and media people to attend this launch. It will have something for everyone."
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