Pradeep Dwivedi, group CEO, Eros Media World, has been re-elected as VP and area director for the International Advertising Association (IAA) APAC region for 2022-24.
Dwivedi will continue to be a member of the global board of directors. Dwivedi is a senior media industry professional and is currently vice president and director of the IAA India chapter.
He said, "I am truly humbled and honoured at the faith reposed in me by APAC chapters and global board. I must thank Ramesh Narayan for setting the stage as my esteemed predecessor in leading IAA APAC wonderfully during the previous tenure and Srinivasan K Swamy, former chairperson and world president, IAA Global for inspiring me to take on this mandate again. The APAC region has amazing potential and I look forward to working with all the chapter presidents including Australia, Bangladesh, China, India, Iran, S. Korea, Malaysia, Nepal, Pakistan, Sri Lanka, Taipei and new emerging chapters to take the ideals of the IAA forward and collectively ensure that IAA remains the leading compass of marketing communications globally in a post-pandemic world, even as we thrive on the amazing confluence of creativity and technology in our industry with social impact as a key tenet "
Srinivasan Swamy, former chairperson and world president, IAA, said, "I am delighted to congratulate Pradeep Dwivedi in being re-elected as our area director and vice president for Asia Pacific for next two years. He has been an integral part of IAA India chapter for over a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in continuing this leadership mandate at IAA global.”
Ramesh Narayan, former vice president and area director - Apac, IAA, said, “I have always believed in advertising as a force for social good, and our actions in IAA India and at IAA APAC region have been a testimony to that ideal. I am happy that Pradeep will move the agenda forward with sustained zeal and continue our sincere endeavour as a leading industry association."
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