Pradeep Dwivedi, CEO, Eros India, has been elected as vice president and area director for the International Advertising Association's Apac region.
He is currently the honorary treasurer and director of IAA's India chapter.
He said, "I am humbled and honoured at the responsibility. I must thank Mr. Ramesh Narayan for a fruitful and productive tenure as my predecessor in leading IAA Apac wonderfully for the past two years as well as Mr. Srinivasan K Swamy, chairman and world president, IAA Global for inspiring me to take on this mandate. The Apac region has amazing potential and I look forward to working with all the chapter presidents to take the ideals of the IAA forward and collectively ensure that IAA remains the harbinger and compass of marketing communications world-wide in a unique post-Covid19 era, even as we navigate the challenges ahead of us. "
Srinivasan Swamy, chairman and world president, IAA, said, "I am delighted to welcome Pradeep Dwivedi as our area director and vice president for Asia Pacific. He has been an integral part of IAA India chapter for nearly a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in taking on this leadership responsibility at IAA global.”
The outgoing VP and area director, Ramesh Narayan, said, “I have always believed in advertising as a potent force for social good, and our actions in IAA Apac have been a testimony to that ethos. I am happy that Pradeep will carry the torch forward with sustained zeal and continue our sincere endeavour. Our best wishes are with him.”