Advertising
Campaign India Team
May 19, 2015

IAA Debates at Melt 2015: Arnab Goswami and Rajiv Lochan to take on Raghav Bahl and Vikram Sakhuja

Will mobile be the primary screen for news and entertainment in India in three to four years?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

4 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

5 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

6 Moves and Wins: Week of 07 July

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

IAA Debates: ‘Mobile will not be the primary screen for news and entertainment in India in the next three-four years’
Advertising
May 22, 2015
Raahil Chopra

IAA Debates: ‘Mobile will not be the primary screen ...

Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins
Advertising
May 25, 2015
Campaign India Team

Melt 2015: DDB Mudra bags only Black Elephant; ...

Melt 2015: ‘Creative is about art, copy, and code and data’: Unny Radhakrishnan, Maxus
Advertising
May 22, 2015
Campaign India Team

Melt 2015: ‘Creative is about art, copy, and code ...

Shashi Sinha, Vikram Sakhuja on Axis My India’s advisory board
Media
Jan 18, 2022
Campaign India Team

Shashi Sinha, Vikram Sakhuja on Axis My India’s ...

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
17 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
17 hours ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
20 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
21 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.