I still don’t know what you’ll do on Friday…

Will you be watching the IPL inaugural match? Someone is playing someone else, but I don’t know who.
Will you be watching a replay of the strategically slotted ICC World Twenty20 final on STAR Sports?
Will you be bleary eyed after watching Chelsea play Everton on Friday 1.00 am as you want to be the first to know if Man U has pocketed the Barclay’s Premiership with three games in hand?
Or will you be watching a soap on STAR Plus or Zee or Sony or Imagine or 9X or wherever?
Or will you be watching a movie on the zillion movie channels?
Or will you be seeing a movie on a big screen at a multiplex near you?
Or will you be at a mall with the family celebrating the end of your son’s or daughter’s exams?
Or will you be off to Khandala or Kodaikanal or Digha or Mussoorie for the weekend?
Or will you be dragged to the new Thai or Malay restaurant that’s opened recently?
Or will you be catching up with some work pressure?
Or will you be re-reading a favourite book or enjoying the new Jeffrey Archer?
Or will you be with friends over a pot-luck dinner?
Or will you be at Hard Rock or Zenzi or Blue Frog or Pause listening to some great music?
 
I wouldn’t want to be a media planner in this age of fragmentation and consumption complexity.