Campaign India Team
Apr 17, 2008

I still don’t know what you’ll do on Friday…

Will you be watching the IPL inaugural match? Someone is playing someone else, but I don’t know who.Will you be watching a replay of the strategically slotted ICC World Twenty20 final on STAR Sports?Will you be bleary eyed after watching Chelsea play Everton on Friday 1.00 am as you want to be the first to know if Man U has pocketed the Barclay’s Premiership with three games in hand?Or will you be watching a soap on STAR Plus or Zee or Sony or Imagine or 9X or wherever?Or will you be watching a movie on the zillion movie channels?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Eknath Shinde's message to advertising, marketing and media professionals

7 Eknath Shinde's message to advertising, marketing and media professionals

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

8 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Moves and Wins: Week of 30 June

10 Moves and Wins: Week of 30 June

Related Articles

Union Budget expectations: Radio, print and television
Media
Jan 29, 2021
Eularie Saldanha

Union Budget expectations: Radio, print and television

MediaDonuts gets rebranded as Aleph across APAC
Advertising
Jun 17, 2025
Campaign India Team

MediaDonuts gets rebranded as Aleph across APAC

Mars to switch $1.7 billion media account out of WPP
Advertising
Jun 11, 2025
Beau Jackson

Mars to switch $1.7 billion media account out of WPP

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Advertising
Jun 11, 2025
Rahat Kapur

'Media isn’t a commodity. Treating it like one is a ...

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
1 day ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
1 day ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
1 day ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
1 day ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.