London and Istanbul based creative consultancy specialising in branded experiences, ‘i-am’ associates, have announced their entry into the Indian market with a partnership with Percept Limited. ‘i-am’ associates to provide brand experience consultancy services encompassing branding, interior design, customer engagement and alternate marketing.
Jon Blakeney, managing director, ‘i-am’ associates, said, “We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development that will help Indian brands achieve greater heights in a very competitive global marketplace."
Commenting on this strategic alliance, Harindra Singh, vice-chairman and managing director, Percept Limited, added, “India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India.”
As a pilot project in India, i-am has taken on the New India Bank as their first initiative. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors.
The company informed that ‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course.