Hyundai Motor India gets users N Line in the Metaverse

The experience included activities like India zone, test drive track, Venue N Line zone, showroom, service centre, mini game, photo booth, treasure hunt and N Line merchandise

Sep 07, 2022 10:03:00 AM | Article | Campaign India Team

Hyundai Motor India, has launched Hyundai Venue N Line, a compact Sporty SUV. 
 
For the launch, it took its attendees on a virtual ride in the Metaverse.
 
Users had the option of test driving the car on an oval road track, customising it according to their preference, and also purchasing or selling the car.
 
The experience included activities like India zone, test drive track, Venue N Line zone, showroom, service centre, mini game, photo booth, treasure hunt and N Line merchandise. 
 
Additionally, the Metaverse for the launch also let users engage with other sites.
 
Users reached the Hyundai Mobility Adventure in Roblox, from where they were dropped near the event square.
 
This experience will be available to users for the next two months. 
 
 
Unsoo Kim, MD and CEO, Hyundai Motor India, said, “Our endeavours to elevate customer experiences Beyond Mobility and our commitment to the transformation of mobility in India has been resolute. Hyundai Venue N Line has been introduced to India as a part of our vision of redefining mobility experiences for customers and with this new launch, we will now offer two N Line models in a short span of two years, the Hyundai Venue N Line being our first compact SUV N Line model for India customers.