Hyundai Motor India drives the changing needs of the consumer

Hyundai Motor India has rolled out a campaign titled ‘Beyond Mobility’ to promote the brand’s focus on intelligent technologies, sustainable initiatives, and innovations for new-age customers. Conceptualised by Innocean Worldwide, the film highlights the brand’s features through tiny multiple stories with regards to intelligent technology, sustainability, and innovation.

 

The film captures how the brand is created to suit the evolving needs of consumers. It showcases the various features that its portfolio of cars have, in assisting different needs of the generation. 

 

S S Kim, MD and CEO, Hyundai Motor India, said, “Hyundai has embarked on a journey to further strengthen its brand image as technologically advanced, sustainable and innovative. As a customer-centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but to create experiences that are beyond what is conventional. We understand that time is our most precious possession and we want to empower our customers with quality time. So we are redefining our services and experiences that create memories and surpass the expectations of our customers thereby delivering quality time. Under the aegis of Hyundai’s global vision of ‘Progress for Humanity’, HMI’s new brand campaign ‘Beyond Mobility’ reinforces its commitment to future mobility which is intelligent and thrives with sustainability.”