Hungama Digital Services to handle digital duties for Timex, Helix

Hungama Digital Services has been named the digital media AoR for Timex India and its youth brand Helix. The watch maker has named Hungama the exclusive agency working on its web and mobile platforms. The agency will manage social media for both the brands, online media buying as well applications.

VD Wadhwa, managing director and chief executive officer, Timex India, said, “The digital medium is fast evolving and presents tremendous opportunity for brands to mark their presence. It is increasingly becoming an important platform for interacting directly with our target audience. Given that the measurability of this domain is quantifiable, we at Timex are extremely focused on strengthening our brand presence on this very dynamic platform. We have strategic plans to increase our presence through the launch of brand Webstores, social media pages and impactful search and display campaigns. We chose to partner with Hungama as it is the leader in providing effective digital campaigns to brands across markets and categories. I am very confident of this partnership, as it will act as a catalyst in our journey to become the most influential brand in the digital space.”

On the winning the account, Neeraj Roy, managing director and chief executive officer, Hungama Digital Services, said, “We are excited with the win and look forward to a relationship with the Timex Group.  With an experienced and award winning team here, we aim to leverage this opportunity for Timex, towards a widespread exposure and an increased engagement in the digital space. Today, India is at the cusp of digital revolution with the advent of 500+ million consumers getting online in the next three to four years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers."