Tobias Reiss-Schmidt, president and CEO, Timex Group, said, “The Timex ‘waste more time’ campaign champions the notion that spending time doing the things you love the most, is truly time well spent. The global response of this campaign has been very positive because it not only resonates across generations and continents, but its message has also become a way of life.”
Deepak Chhabra, managing director, Timex India, said, “The success of the ‘waste more time’ campaign is attributed to all those consumers who believed in it. We’re happy to launch the spring edition where one will see an interesting and fun spin on the season of love, reiterating the importance of enjoying time at your pace. Ananya Panday brings her charm to the campaign with her appeal to a wide range of consumers.”
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