Hungama Digital has won the social media mandate for Microsoft India’s corporate brand. The account was won following a multi-agency pitch, and Quasar Media was the incumbent agency.
Hungama Digital will now manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative digital media. Currently, Microsoft’s corporate social channels in India include Twitter (#MicrosoftIndia), Facebook (@MicrosoftIndia) and YouTube.com (IndiaMicrosoftVideo)). Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media– MSN India, Windows Azure and Microsoft Office.
Meenu Handa, director - corporate communications, Microsoft Corporation India, said, “Over the last few years, we have invested significantly in social media and it is today a substantial part of our media mix. To take our social media platforms to the next level of growth, we were looking for a creative and experienced team to support us and have found a passionate and engaged team in Hungama Digital.”
Siddhartha Roy, chief operating officer, Hungama Digital Media, said,“With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft’s corporate image on the social platform.”