Hungama Digital Media appoints Pradeep Singh

Hungama Digital Media has appointed Pradeep Singh (pictured) as general manager - north (India). He joins from Zee News where he was assistant vice president - online. At Hungama Digital Media, he will be responsible for developing and managing sales for the integrated media function at Hungama and will report to Niloufer Dundh, head of integrated media.

Speaking about the appointment, Siddharth Roy, COO, Hungama Digital Media said, "Today, brands are increasingly exploring the potential of integrated digital solutions for interactive communication. At Hungama, all our efforts are aimed at developing interesting concepts for our partners and clients across India. The northern region is bustling with interesting opportunities and we are glad to have Pradeep on board. His deep understanding of media sales will drive the various initiatives skewed towards integrating digital services with traditional media practices.” 

Added Singh, "The number of people in India are accessing new age media is phenomenal. These are exciting times for marketers to innovate and create interactive promotional concepts. With Hungama’s expertise on the digital medium, it will be interesting to work with different brands and create newer forms of digital promotions. I’m looking forward to some great work with the young and dynamic team.”

Singh has 11 years of experience in the marketing and sales functions at various organisations. Apart from Zee News, Singh has also worked with HT Media, Business Standard, Business India and The Pioneer.