Campaign India Team
Feb 27, 2013

Microsoft India reaches out to student community with AppFest

Over 10,000 students engaged across 54 locations around the country

Microsoft India reaches out to student community with AppFest

In a bid to strengthen its apps market and engage the student community, Microsoft India organised Microsoft Student AppFest on 26 February acoss 54 locations in 45 cities around the country. The day-long coding event enabled students from colleges to develop their 'dream app' ideas alongside professional developers using the latest Microsoft technologies for Windows 8 and Windows Phone platforms.

A press note from the company informed that an average of 250 students from each college contributed to the total number of 10,000 participating students. "The tremendous response amounts to over 60,000 collective hours of coding. An estimated total number of 3,000 full apps were imagined and created during the one-day code-a-thon," the note added.

On the AppFest, Dr S S Mantha, chairman, AICTE, said, "Opportunities like these are the game changers in today's world. These are the skills that the future generations need to understand and learn in a globally collaborative world."

Source:
Campaign India

Related Articles

Just Published

8 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

11 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

12 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

12 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'