Campaign India Team
Dec 23, 2008

Hundred haircuts to promote Aamir Khan's new film

As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie.  BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.

Hundred haircuts to promote Aamir Khan's new film

As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie.  

BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.

"We are very excited to be gearing up for what promises to be a huge release and are proud to be part of such a prestigious opportunity," said Tushar Dhingra, chief operating officer, BIG Cinemas.

He added, "The film's theme and Aamir's look have captured public imagination and we are no exception, except that we have taken the inspiration to a whole new level."

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Publicis Groupe names creative chief for APAC and MEA

Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board

5 hours ago

Landing pages are a perfectly clean marketing tool ...

Responds to Republic TV accusing it of concealing the use of landing pages