Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Dec 23, 2008
Hundred haircuts to promote Aamir Khan's new film
As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie. BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Advertising
1 day ago
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
1 day ago
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
1 day ago
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
