As part of the promotions for Aamir Khan's much awaited film Ghajini, over 100 people working at BIG Cinema (part of the ADAG group) have shaved their heads to sport Aamir's hairstyle in the movie.
BIG Cinema's employees have been sporting the 'Aamir Khan look' since 9th December 2008. The cinema chain is planning to continue the promotional campaign till the movie is released on 25 December.
"We are very excited to be gearing up for what promises to be a huge release and are proud to be part of such a prestigious opportunity," said Tushar Dhingra, chief operating officer, BIG Cinemas.
He added, "The film's theme and Aamir's look have captured public imagination and we are no exception, except that we have taken the inspiration to a whole new level."