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An agency decided it will call for a pitch. So it asked 9 big clients to respond to a crisp brief that was so exhaustive, it looked like a lethal potion a thousand brand managers had purposefully cooked up. Only, it wasn’t the brand managers, it was the account managers this time, that had gleefully put together a painstaking regurgitation of a zillion power point presentations. Find the insight in the haystack, was perhaps one of the fleeting thoughts in their minds, but only fleeting. You see they wanted it to be a solid foundation for all clients.
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