Housefull appoints Lintas units for creative, digital duties

Furniture brand Housefull has awarded creative duties to Lowe Lintas and its digital marketing mandate to Linteractive. The agency's Delhi offices will handle the business.

 

Akshay Chaturvedi, CEO, Housefull, said, “We welcome Lowe Lintas and Linteractive as our brand partners for Housefull. We were really impressed with their holistic thinking that went beyond the conventional approach. The thing about Lowe Lintas is that apart from a fantastic creative sense, they possess a sharp business acumen which is strategically superior to its peers. This is important for a brand like ours which has aggressive plans and wants to have a nimble startup-like culture with an eye on a rapid scale-up.”

 

Naveen Gaur, president, Lowe Lintas Delhi, said, "We are thrilled to win the communications mandate for a brand like Housefull, which has taken it upon themselves to be extremely aggressive challengers in the highly competitive sector of online furniture and home decor. We at Lowe Lintas, will bring to the table, our sharp and insightful understanding of the e-commerce business along with the emerging modern Indian buyer. What makes it special is that we managed to win the mandate for both above-the-line as well as digital communication. We approached the problem in an integrated manner, with a motley crew of our folks from different specialisations and the results are extremely encouraging to say the very least."

 

Sumanta Ganguly, EVP, Linteractive, added, “We see a great opportunity in Housefull to win category conversations through our platform thinking and creative approach. A category that is today in a hyper-competitive state requires not just creative thinking but also focus on pushing the right interactions on the platform."