Horlicks urges kids to change "Bachpan ka size"

Glaxo SmithKline has rolled out an integrated marketing campaign for Horlicks to promote the brand proposition that Horlicks is an enabler of change for a better childhood.Since 2005, Horlicks has focused on engaging kids, to establish itself as the "only proven health food drink that makes kids taller, stronger and sharper". The current campaign, Badlo Apne Bachpan Ka Size, takes the thought to the next level by communicating how Horlicks enables kids to have a bigger, better, childhood while growing Taller, Stronger, Sharper.