Zenith has bagged the media duties of Honor post a multi-agency pitch. The mandate includes mainline and digital media.
Winston Li, CMO, Honor India, said, “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”
Tanmay Mohanty, CEO, Zenith India, head - global partnerships, Publicis Media, India, said, “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for Honor. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”